Canon

I worked on numerous Canon campaigns during my time in New Zealand, and here are some of my favourites.

The large format printer ads targeted architects and Canon were looking for a direct marketing piece that really hit home just how good the quality of their large format printer was. To do that we printed off a set of plans on the actual paper they’d use within their trade, then posted them out in cardboard tubes, just as they’d receive their normal plans. The campaign worked brilliantly.

The second campaign is for the workhorse printer in the Canon range that literally did everything – my challenge was how to get that across in the ad in the simplest of ways. The third ad is a double page spread to sell their wide format printer. And finally, a cople of billboard concepts for their incredible camera range.