Hello
I’m Richard Jefferson, a creative copywriter. My career started in London over 25 years ago and has taken me as far away as Auckland. I’ve won numerous awards, managed departments, co-owned a successful agency, and since turning freelance I’ve supported agencies and clients across the UK, Europe, America and Asia.
When it comes to advertising, I stick to three principles:
I always aim to create clever ideas, but never try to outsmart the audience.
I love to play with words, but never overplay them.
I help brands discover their voice, then deliver work that speaks volumes.
Whether it’s a product, service or a vision, the audience need to grasp what I’m selling in seconds, and thanks to my years of experience, that’s often the case.
If you’d like to improve the way you communicate with your customers, I’d love to hear from you.
Skills
Advertising
Whether you need concepts, headlines, scripts, straplines or body copy, I can help deliver your message creatively.
Marketing
From direct marketing, to email-marketing, I can help tell your story with carefully crafted long form copy.
Social
With the swiping speed of social media you need your message to stand out and grab the attention. I’ll help ensure it does.
Web copy
Your website is your shop front. Make sure it represents your brand perfectly and uses the best SEO copy to get you up the rankings.
App copy
An app should take your customer on a simple, stress-free journey from first screen to last. The key to that is clear, concise copy.
Scripts
From a six second social ad to a three minute brand film, I’ll help you push your products or tell your story in a cleverly crafted script.